The nearly 40 degrees Celsius hot weather seems fail to discourage some 200 people queuing in a front of a store at the Ngã Sáu crossroads in Hồ Chí Minh City (HCMC) on Friday.
They are waiting to become the very first customers to taste the well-known Starbucks coffee in Việt Nam, with the country’s first store officially opened in the morning.
The grand opening of the HCMC store marked Việt Nam as Starbucks’ 12th market in the Asia – Pacific, and adding up to its chain of some 3,400 stores in the area.
“Việt Nam is one of the most dynamic and interesting market in Asia, and we are proud to enter this country,”
John Culver, president of Starbucks Coffee China and Asia Pacific, said during the ribbon cutting ceremony.
The HCMC store is operated by Coffee Concepts, a subsidiary of Hong Kong-based Maxim Group.
The store officially opened at 2pm, attracting a number of customers despite the hot weather of the afternoon.
“This is the first time I tasted a US coffee brand name,” Nguyễn Ngọc Trâm, 17, told Tuoitrenews in explaining why she was willing to queue for more than 30 minutes to be able to sip her Vietnamese Starbucks coffee.
“I feel very eager to buy my first Starbucks cup,” she added.
Most of other customers are young, and those who have already experienced Starbucks in the US and other Asian countries.
They came to see if there is any difference between Starbucks Việt Nam and in other nations, they said.
An hour after the official opening hour, the long line in front of the store still remained, as there were more people coming to become one of the first to taste Starbucks in Việt Nam.