Singapore to embrace fashion at MRT stations

Commuters at 53 MRT stations across the island will get a glimpse of the J Spring Fashion Show happening across the globe in France, on the iViewSMRT screens.

SMRT Media Singapore is the Official International Outdoor Media Partner of the fashion show, which will be held May 30, on a 90 metre floating catwalk on the Seine in Paris.

The promotional video is expected to be viewed by over 2 million people here between the May 23 and 30, and bring Singapore closer to the Spring wave in the fashion capital.

“I am thrilled to collaborate with SMRT Media, the advertising arm of SMRT Corporation.

Their interest in unparalleled visibility, audience engagement, and innovative presentation is very much in line with our vision of creating extraordinary showcases around the world.

I am looking forward to hosting one of my next ground breaking catwalks in Singapore.”

Said Jessica Minh Anh, the young director of the global fashion show organiser J Model Management.

Jessica Minh Anh

Jessica Minh Anh, the young director of J Model Management

The J Spring Fashion Show is part of Anh’s series of showcases at unexpected venues such as London’s TowerBridge, PETRONASTwinTowers’ Skybridge, and most recently, Costa Atlantica in Dubai.

Participating brands in the fashion show include :

Japanese power house Yumi Katsura

Spanish sensation Katarina Grey

Lebanese “King of Haute Couture” Robert Abi Nader

Nigeria’s top designer Mai Atafo

English luxury leather brand Black Rose Collection and bridal house Elite Sposa UK

Italian chic Silvian Heach

UAE’s celebrity designer Aiisha Ramadan

Vietnamese pride Hà Linh Thư

Peruvian Haute Couture designer Carlos Vigil

And Paris’ very own talent Reine Rosalie.

Parisians can also take a glance at some of the most unique pieces from the catwalk at the mini exhibition between June 1 and 15 2013 at Renaissance Paris Arc de Triomphe hotel, the Official Hotel Partner of J Spring Fashion Show.

Source: AsiaOne

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