Hồ Chí Minh City is set to hold a large-scale fest for the first timeto honor áo dài (traditional Vietnamese long gown) on March 8 and 9, which aims to better promote the grace of the attire and its historical development and uses, as well as to turn it into a tourist allure.
The fest, themed “Áo dài and flowers,” will start at Đầm Sen Park at 9:00 am on the International Women’s Day, March 8.
It will boast a variety of activities such as exhibitions and performances of the costume along with a workshop on áo dài during wartime, one of the most-attended seminars held by the War Remnants Museum.
Other highlights include a photo competition, a contest for “áo dài” models, the record establishment of Vietnam’s longest “áo dài,” and music performances.
Visitors in áo dài will get free admission to the event and a 20 percent discount at the stalls selling cloths, jewelry pieces, and accessories for áo dài by famed designers.
Kids will have a chance to join a competition in drawing áo dài on paper and watch children’s plays.
“The fest aims to accentuate the grace and daily use of áo dài and to prove that the attire is fit for both females and males on special occasions.”
Said Lã Quốc Khánh, deputy head of the Hồ Chí Minh City Department of Culture, Sports and Tourism, the event’s head organizer.
“We really hope that the coming festival will help make the attire Vietnamese people’s national costume.”
Famous áo dài designer Sĩ Hoàng, who has spent a major part of his life on studying the gown and recently opened the country’s first áo dài museum, provided expert counseling for the event’s organizers and invited several of his colleagues, including Thuận Việt, Lê Thanh Phương and Việt Hùng, to join the festivities with their latest collections.
Khánh, the deputy head, said that his department has had plans to hold the fest on a yearly basis with even more appealing activities.
Source: Tuổi Trẻ News